CLERMONT STEEP | BRAND LAUNCH
AMERICAN SINGLE MALT WHISKEY FROM JAMES B. BEAM DISTILLING. FOCUS IN, GET MORE OUT.
American Single Malt (ASM) is kinda like the wild west of the whiskey industry. Unlike bourbon or scotch, it has no official distilling “rule book.” The only rule is that it must be made with, you guessed it, a single grain. So naturally, James B. Beam set out to make a definitive statement on what ASM should be. The result: Clermont Steep. Small batch whiskey made from years of exploration of one grain: barley. When you focus so deeply on one thing, you’re bound to get something good out. And that’s exactly what Clermont Steep is….really freaking good. Seriously, try it.
CW: FRANK VIGLIONE | CD: ALEC JANKOWSKI, ELAINE KALVELADGE | CCO: MARK GROSS DESIGNER: REBECCA WILSON | PHOTOG: SYDNEY BENSIMON
THIS IS A WEBSITE FRIENDLY MOCK OF OUR SOCIAL FEED.
ANIMATED VIDEO
Animation allowed us to keep Clermont Steep’s messaging premium while delivering educational information about the ASM category as a whole.