Concepting for this idea went pretty much like this:
Gaby: What about those factory signs that say high voltage? We recreate the sign with the 4xe in it.

Frank: High Voltage feels cool. But what if it’s just like… high… voltage.

Gaby: Omg yeah. High like the Jeep on a mountain. Voltage lightning.

So anyway, that’s what we made. It went to Times Square (and Chicago). Pretty metal.

CW: FRANK VIGLIONE | CD: CASEY STERN, JORGE POMAREDA | CCO: CHAD BROUDE