When we found out McDonald’s was releasing not-so-crispy chicken tenders with the name
‘McCrispy Strips,’ we just couldn’t help ourselves. With their headquarters right down the street, we thought… maybe we should let them know it’s best to stick to burgers and leave the fried chicken to the professionals. We trolled Hamburger University and surrounding McDonald’s locations with our roaming truck, flashing up playful messages throughout the city.

CW: FRANK VIGLIONE | CO-AD: ERIN NEDELMAN | ECD: CHUCK RACHFORD