[ PURCHASE POLLUTION ]
[ THE PROBLEM ]
Hearing about air pollution is like white noise — we get it, things are bleak. What can we actually do about it though?
[ THE SOLUTION ]
Buy back the pollution — yeah, really. Buy it. The nasty soot that comes out of your tailpipe can actually be transformed into everyday products like ink, soap, and so much more. We'll partner with these brands to create a massive slacktivism campaign — the more pollution you purchase, the less there is in the air. So you can breathe easy.
LET'S GET WASTEFUL
PRINT + OOH
By using as much Air Ink as possible and creating as many prints as
possible, we’re turning “waste” into a way to remove even more pollution from the air.
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PRINT + OOH
By using as much Air Ink as possible and creating as many prints as
possible, we’re turning “waste” into a way to remove even more pollution from the air.
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By using as much Air Ink as possible and creating as many prints as
possible, we’re turning “waste” into a way to remove even more pollution from the air.
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CCA'S CARBON MARKET
EXPERIENTIAL // Marketplace + Online Shop
Purchase Pollution. Literally.
With our Carbon Markets, we'll give purpose to both the products that already exist, and the ones we have created out of carbon emissions. We'll use profits from the Carbon market to fund lobbying to clean up the air.
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EXPERIENTIAL // Marketplace + Online Shop
Purchase Pollution. Literally.
With our Carbon Markets, we'll give purpose to both the products that already exist, and the ones we have created out of carbon emissions. We'll use profits from the Carbon market to fund lobbying to clean up the air.
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Purchase Pollution. Literally.
With our Carbon Markets, we'll give purpose to both the products that already exist, and the ones we have created out of carbon emissions. We'll use profits from the Carbon market to fund lobbying to clean up the air.
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With our Carbon Markets, we'll give purpose to both the products that already exist, and the ones we have created out of carbon emissions. We'll use profits from the Carbon market to fund lobbying to clean up the air.
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CARBON MARKET PRODUCTS
A mixture of real, existing items created from repurposed pollution as well as a few CCA-branded items that don’t exist yet, but could. And should.
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A mixture of real, existing items created from repurposed pollution as well as a few CCA-branded items that don’t exist yet, but could. And should.
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PURCHASEPOLLUTION.COM
CCA’s online Carbon Market where people all over the world can take part in cleaning up the air by purchasing our products.
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CCA’s online Carbon Market where people all over the world can take part in cleaning up the air by purchasing our products.
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THE POLLUTED PRESS
STUNT // Inverted L.A. Times Printed with Air Ink
Using the ink printed from carbon, we will do a press takeover in the LA Times, bringing light to our initiative while transforming pollution from the air into the paper.
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STUNT // Inverted L.A. Times Printed with Air Ink
Using the ink printed from carbon, we will do a press takeover in the LA Times, bringing light to our initiative while transforming pollution from the air into the paper.
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Using the ink printed from carbon, we will do a press takeover in the LA Times, bringing light to our initiative while transforming pollution from the air into the paper.
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PAINT IT BLACK
"MINI STUNTS"
A variety of other OOH stunts that further our message and promote living “conversation pieces” about the possibilities of pollution.
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"MINI STUNTS"
A variety of other OOH stunts that further our message and promote living “conversation pieces” about the possibilities of pollution.
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A variety of other OOH stunts that further our message and promote living “conversation pieces” about the possibilities of pollution.
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SAN FRANCISCO PAINTED LADIES // We’ll paint one of the iconic houses with Air Ink as a statement and talking piece.
GAS OURSELVES UP // By transforming old, abandoned gas stations into pop up Carbon Markets (painted with Air Ink), to further “buy back” the pollution these stations have already put out.
CREDITS
HAYLEY LYONS // writer
TRICIA KNOPE // art director
ME // art director