[ CHILL THE FUCK OUT ]
[ THE PROBLEM ]
Right now, the world feels like it’s full of hate, divisiveness, and vindictive chaos.
[ THE SOLUTION ]
People really need to chill out — some more than others (looking at you, neighborhood mom who calls the cops on everyone). By using their un-chill behaviors against them, we’ll reveal the calming benefits of Not Pot’s CBD and capture the attention of the people we really want using our product. We’ll even spread some chill in the process.
Spreading Chill on Social
We’ll show up where people are acting frantic, hysterical, and frenzied in the digital and social space and provide a chill remedy. We’ll organize our clap backs for all to see and share on Instagram at @chillthefuckout plus a set of digital stickers for people to spread their own chill.
We’ll show up where people are acting frantic, hysterical, and frenzied in the digital and social space and provide a chill remedy. We’ll organize our clap backs for all to see and share on Instagram at @chillthefuckout plus a set of digital stickers for people to spread their own chill.
OOH Clap Backs
We’ll create our own set of billboards artfully designed to clap back at un-chill messaging.
We’ll create our own set of billboards artfully designed to clap back at un-chill messaging.
Clap Back Sticker Sheets
A DIY spread the chill concept delivered through packaging, direct mail, and college magazine placements. Slap these stickers onto people, places, and things that need to Chill The Fuck Out (CTFO). Peeling off the sticker reveals a 20% off discount code.
A DIY spread the chill concept delivered through packaging, direct mail, and college magazine placements. Slap these stickers onto people, places, and things that need to Chill The Fuck Out (CTFO). Peeling off the sticker reveals a 20% off discount code.
1-833-PLS-CHIL
THIS IS A REAL NUMBER. DIAL IN TO EXPERIENCE (OR COMPLAIN, YOUR CHOICE)
When you call this number, you’re met with a permanently looping voice over that triggers an un-chill flare up. And of course an ad for not pot to calm the caller down.
THIS IS A REAL NUMBER. DIAL IN TO EXPERIENCE (OR COMPLAIN, YOUR CHOICE)
When you call this number, you’re met with a permanently looping voice over that triggers an un-chill flare up. And of course an ad for not pot to calm the caller down.
When you call this number, you’re met with a permanently looping voice over that triggers an un-chill flare up. And of course an ad for not pot to calm the caller down.
