[ GET SELF-CENTERED ]

[ THE PROBLEM ]
In an increasingly hurried and demanding culture, our attention is constantly focused outward onto others. We feel selfish and guilty for taking time to ourselves.

[ THE SOLUTION ]
Headspace is redefining what it means to be “self centered.” Meditation allows us a moment to reflect and look inward for a change. So stop focusing on everyone else and focus on yourself. You’re not selfish, you’re centered. Self-Centered.

PLACEMENT

We'll show up where people experience stolen moments of time to themselves: restrooms, bus shelters, or even the back of an Uber.

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SET YOUR BOUNDARY SIGNS

PRODUCT // Door Hangers

It’s okay to step away for a quick minute of guided escape. These door hangers announce to the world that your closed door is not because you’re selfish. You’re simply getting Self-Centered.

DITCH THE SCROLL FOR YOUR SOUL

INSTAGRAM // Social Media Detox

Social media can be a breeding ground for the negative type of self-centeredness: stress, selfishness, and endless scrolling. Headspace encourages people to take breaks from social media with curated Do Not Disturb cards that they can post on their feed or story to announce their break from social

REFLECTING ON REFLECTIONS

EXPERIENTIAL // Mirror Gallery

Headspace will install an art gallery filled with mirrors that showcase different prompts for viewers to reflect on while they stare at their reflection. Hell yes you're a work of art, even if it feels like you're a work in progress.

SELF CENTERED MODE

DIGITAL // In-App Update

Self Centered Mode blocks all incoming notifications for the duration of your meditation with a friendly reminder to calls or texts that sorry, you’re busy getting self-centered.

 
 
NOVICE TO NIRVANA

DIGITAL // In-App Update

Headspace counts every minute you meditate, and it’s empowering to see all the minutes add up.So we’re going to gamify just how self-centered you can get. Reach different levels of self-centered nirvana and compete with your friends.

 

CREDITS
ALISHA BENDA // writer
ME // art director

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[ JEEP ]