
[ GET SELF-CENTERED ]

[ THE PROBLEM ]
In an increasingly hurried and demanding culture, our attention is constantly focused outward onto others. We feel selfish and guilty for taking time to ourselves.
[ THE SOLUTION ]
Headspace is redefining what it means to be “self centered.” Meditation allows us a moment to reflect and look inward for a change. So stop focusing on everyone else and focus on yourself. You’re not selfish, you’re centered. Self-Centered.
PLACEMENT
We'll show up where people experience stolen moments of time to themselves: restrooms, bus shelters, or even the back of an Uber.

SET YOUR BOUNDARY SIGNS
PRODUCT // Door Hangers
It’s okay to step away for a quick minute of guided escape. These door hangers announce to the world that your closed door is not because you’re selfish. You’re simply getting Self-Centered.
It’s okay to step away for a quick minute of guided escape. These door hangers announce to the world that your closed door is not because you’re selfish. You’re simply getting Self-Centered.

DITCH THE SCROLL FOR YOUR SOUL
INSTAGRAM // Social Media Detox
Social media can be a breeding ground for the negative type of self-centeredness: stress, selfishness, and endless scrolling. Headspace encourages people to take breaks from social media with curated Do Not Disturb cards that they can post on their feed or story to announce their break from social
Social media can be a breeding ground for the negative type of self-centeredness: stress, selfishness, and endless scrolling. Headspace encourages people to take breaks from social media with curated Do Not Disturb cards that they can post on their feed or story to announce their break from social

REFLECTING ON REFLECTIONS
EXPERIENTIAL // Mirror Gallery
Headspace will install an art gallery filled with mirrors that showcase different prompts for viewers to reflect on while they stare at their reflection. Hell yes you're a work of art, even if it feels like you're a work in progress.
Headspace will install an art gallery filled with mirrors that showcase different prompts for viewers to reflect on while they stare at their reflection. Hell yes you're a work of art, even if it feels like you're a work in progress.

SELF CENTERED MODE
DIGITAL // In-App Update
Self Centered Mode blocks all incoming notifications for the duration of your meditation with a friendly reminder to calls or texts that sorry, you’re busy getting self-centered.
Self Centered Mode blocks all incoming notifications for the duration of your meditation with a friendly reminder to calls or texts that sorry, you’re busy getting self-centered.
