[ RAISE ‘EM WRANGLER ]
[ THE PROBLEM ]
Jeep Wranglers are popular with outdoor enthusiasts, but not so much with families. However, studies tell us that letting kids have unstructured, outdoor play is essential in their development — and teaches resilience in the long run.
[ THE SOLUTION ]
Kids need outdoor PLAY, which is why Jeep believes the Wrangler is great for families. Wrangler parents are the ones who raise their kids free range. Raising them Wrangler is raising them with adventure.
MAKE PLAYGROUNDS FOR PLAY (AGAIN)
Playgrounds kind of suck these days, we all know it.
Jeep will sponsor Wrangler-style play by re-doing playgrounds to make them fun again. They can still be safe, but they don’t have to ONLY be safe
Playgrounds kind of suck these days, we all know it.
Jeep will sponsor Wrangler-style play by re-doing playgrounds to make them fun again. They can still be safe, but they don’t have to ONLY be safe
Jeep will sponsor Wrangler-style play by re-doing playgrounds to make them fun again. They can still be safe, but they don’t have to ONLY be safe
SPONSOR RECESS
With recess being cut shorter and shorter, kids are experiencingwhat experts call the “play deficit.” So, Jeep wants to sponsor recess by dontating $10M in order to add 10 extra minutes of uninhibited playtime to schools across America.
With recess being cut shorter and shorter, kids are experiencingwhat experts call the “play deficit.” So, Jeep wants to sponsor recess by dontating $10M in order to add 10 extra minutes of uninhibited playtime to schools across America.
WRANGLER BANDAIDS
Part of growing up is getting hurt sometimes — Wrangler parents always pack extra bandaids.
Part of growing up is getting hurt sometimes — Wrangler parents always pack extra bandaids.
HEELYS: OFF ROAD EDITION
Heeleys are about as close to the Jeep experience as kids can get:
they’re built for fun, feel just a little dangerous, and are pretty much irresistable. Make them “4-Wheel Drive” and you’ve got a pair of Wrangler off-roading Heelys.
Heeleys are about as close to the Jeep experience as kids can get:
they’re built for fun, feel just a little dangerous, and are pretty much irresistable. Make them “4-Wheel Drive” and you’ve got a pair of Wrangler off-roading Heelys.
DOES THIS TRIGGER YOU?
SOCIAL // Posts + Polls
We want to test the waters and see how parents respond to sponsored posts of children playing recklessly. Those who have good reactions to the pictures may just be Wrangler parents.
SOCIAL // Posts + Polls
We want to test the waters and see how parents respond to sponsored posts of children playing recklessly. Those who have good reactions to the pictures may just be Wrangler parents.
We want to test the waters and see how parents respond to sponsored posts of children playing recklessly. Those who have good reactions to the pictures may just be Wrangler parents.
