During the Motor City Pride parade, we turned the Jeep Wrangler into the proudest message board ever. We pulled quotes and comments from Jeep’s social channels, employees, and other fan pages, transcribing them onto a white Wrangler — the perfect ‘blank canvas’ to express the Jeep Community’s loyalty and support. We also created the official Jeep ‘Ride for Pride’ logo, as well as various print ads with our Love on Wheels vehicle wrap.

CW: FRANK VIGLIONE | ECD: NATHAN MONTIETH | CCO: CHAD BROUDE