It wasn’t enough to just re-launch KFC with a sauve, handsome, and tastefully unhinged Colonel. The man, IRL, was relentless in his pursuit of flavor — and we wanted fans to be the same. So we hid 11 secret codes within the body of our launch spot, each one offering the chance to win free KFC for 11 months. The codes were insanely difficult to find, because “nothing good comes easy” (direct quote from Colonel Sanders, probably). From dancing cyphers to a scannable barcode hidden in kitchen blinds, the pursuit of flavor was indeed relentless.


CW: FRANK VIGLIONE | GCDs: CASEY STERN + JORGE POMAREDA | CCO: CHAD BROUDE