From Barbecue to Magic Masala, if there’s a flavor you can think of, it’s probably been on a Lay’s potato chip. Righteous flavor king of the shelves! Kettle chips bend the knee in comparison. So, to debut Lay’s New All-Dressed flavor, we decided to lean into this never-ending choice. And how better to do it than by reprising an iconic moment of choice: red pill / blue pill from ‘The Matrix,’ but with a comedic twist. What if the choices just… never ended?

CW: FRANK VIGLIONE | ECD: PAT BURKE | CCO: MARK GROSS | DIR: TAIKA WAITITI